Mission Statement Software (Strategy, Managem
Mission statement software (strategy, management); a strategic plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: 'a mission describes the organisation's basic function in society, in terms of the products and services it produces for its customers'.
A clear business mission should have each of the following elements [see element (s)]: what role does the mission statement play in marketing planning? In practice, a strong mission statement can help in three main ways:. It provides an outline of how the marketing plan should seek to fulfil the mission.
It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission? It provides an incentive to implement the marketing plan