Change Management Iceberg Software (Strategic
The change management iceberg of wilfried krüger is a strong visualization of what is arguably the essence of change in organizations: dealing with barriers. According to krüger many c. Managers only consider the top of the iceberg: cost, quality and time ('issue management').
However, below the surface of the water there are two more dimensions of c. And implementation m. Of perceptions and beliefs, and Power and politics m. What kind of barriers arise, and what kind of implementation m. Is consequently needed, depends on: The kind of c.
Hard things 'only' (information systems, processes) just scratches the surface, - Soft things also (values, mindsets and capabilities) is much more profound The applied c. Strategy - Revolutionary, dramatic change as in business process reengineering -
Evolutionary, incremental change as in kaizen below the surface of the cm iceberg: Opponents have both a negative general attitude towards c. And a negative behaviour towards this particular personal c. They need to be controlled by m. Of perceptions and beliefs to change their minds as far as possible.
Promoters on the other hand have both a positive generic attitude towards c. And are positive about this particular c. For them personally. They take advantage of the c. And will therefore support it. Hidden opponents have a negative generic attitude towards c.
Although they seem to be supporting the c. On a superficial level ('opportunists'). Here m. Of perceptions and beliefs supported by information (issue m. ) is needed to change their attitude. Potential promoters have a generic positive attitude towards c. , however for certain reasons they are not convinced (yet) about this particular c.
Power and politics m. Seems to be appropriate in this case. According to krüger dealing with c. Is a permanent task and challenge for general m. Superficial issue m. Can only achieve results at a level consis